About

We started Dahan Dahan as three Filipino friends living in the U.S., all missing the little things that made home feel like home—
the jokes, the food, the culture, the “uy, pare!” energy you can’t find anywhere else.

Life in the US moves fast—everyone’s always on the go, rushing from one responsibility to the next. Compared to the Philippines, where people take more time to breathe, connect, and enjoy the moment, the pace here can feel overwhelming. That’s why    dahandahan matters: a reminder to slow down, stay grounded, and carry a bit of home wherever we are.

Our goal was simple: bring Filipino culture to life through clothing—pieces that feel meaningful, and proudly Pinoy, whether you grew up in the Philippines or were raised here in the States. We wanted something that Filipino Americans could wear and instantly feel connected: to their roots, to their stories, and to each other.

Every design we create is inspired by the things we grew up with—family parties overflowing with food, Manila streets, teleserye drama, OFW dreams, and the humor that keeps our community strong. We’re building a brand that celebrates identity without taking itself too seriously. Culture, but make it fun. 

More than clothing, we hope our pieces spark conversations, memories, and that familiar “uy, saan mo nabili ‘yan?”
Because being Filipino isn’t just something you are—it’s something you feel.

Made by Filipinos. For the community. For the culture.